The Affinity Program

Trend Micro developed the Affinity Program to support relationships between Trend Micro and our Channel Partners in which both parties are able to deliver optimal performance for the good of the partnership and with the aim of delivering a powerful, winning total customer experience.

Why "Affinity"?

• A relationship by alliance
• A measure of strength of the bond between two entities
• A binding by mutual attraction
• An unknown force which manifests in cohesion
• A mutual attraction or innate congeniality
• An attraction or force between entities that causes them to interact or combine
• The binding strength of one entity to another
• Kinship

The Affinity Program from Trend Micro aspires to embody all of these and offers our Partners a range of benefits, services and support through every phase of our relationship:

We invite you to join us today, so you and our mutual customers can begin to enjoy the many benefits of the Affinity Program!