Selection and Segmentation

Every Trend Micro Partner is different. You each possess an individual and unique profile reflecting your geographical coverage, company size, product, service and support, sales and technical expertise and customer base.

Through the Affinity Program, Trend Micro seek to offer our partners a consistently high quality of service in marketing, sales and support which is tailored to your individual needs and the needs of your customers. With this in mind, a cornerstone of the Affinity Program will be our new inclusive approach to Partner selection and segmentation.